This post is meant to be motivational. When you are working towards anything in life, you are probably going to experience some kind of let down. You will fail. You will mess up. You will make mistakes. It is the people that are strong enough to move past these mistakes and continue working towards the end goal that become truly successful.
Here are some ways to help you learn to forget so you can continue working hard to accomplish your goals.
When You Fail, Try Again
Like I said earlier, you will fail. This doesn’t mean go into every opportunity with the mindset of “I am going to fail”, but more of being able to accept defeat and move on when it does happen. If you think that because I have a blog and am trying to help you learn tips and tricks to be a successful Internet marketer that I haven’t failed, you are very wrong. I have failed at:
- PPC campaigns
- Social media campaigns
- SEO campaigns
- Content websites
- Partnership websites and companies
- And more…
The point is, I have failed plenty of times. Does that mean I quit and gave up? NO! I learn from the ‘failure’ and understood what would increase my chances for success on the next attempt. Here is another example of not succeeding on the first try.
I advertise on Facebook and have spent quite a bit of time and money learning how to lower my costs and create successful campaigns. However, on one campaign in particular, I have created nearly 3000 ads. Yes, three thousand. Of those ads, maybe 50 have been profitable. Wow, under 2%, that’s pretty bad! You could look at it that way, or you could think about scaling as much as possible on a profitable ad/campaign, and use it to fund your previous/future failures. Those 2% of successes have covered the 98% of failures, and then some. When you fail, try again.
Don’t Get Discouraged
This can be extremely difficult, but if you can decrease the severity and frequency you get discouraged, you will drastically increase your chances to be successful.
So you spent 6+ months working on a website, adding content, creating a community, seeking advertising, and anything else you can think of.
Or you spent $1,500 on a website that turned out to be an absolutely terrible investment because you did not research the niche beforehand.
Or you spent 40+ hours building campaign(s) only to find out that your approach is absolutely terrible.
Or you had a campaign that was making you 100% ROI on Monday, and for apparently no reason what-so-ever it is now losing you a few hundred dollars on Tuesday.
I’m going to let you in on a secret:
THESE THINGS HAPPEN
Creating a business is not easy, and anybody who tells you it is, is flat out lying. Put your head down and keep working. Don’t get discouraged.
Use Hard Work as Medicine
After I fail at something, I almost always use hard work as a way to get back into the swing of things. It’s not easy (haha), but I find it to be extremely effective. When you analyze your failure and understand what went wrong and/or why it happened, you can use that as a building block for your next venture. Understanding why you were not successful should help you realize how you can be successful in the future. You need to develop the mindset that there is ALWAYS somebody working harder than you. When you can adopt that mindset, you will be pushed inherently to work hard. Use hard work as medicine.
Working on the Internet, you know there are absolutely no boundaries as to when you can and cannot work. Based on that, it can be very difficult to monitor how much you are working. Working for 10+ hours/day does NOT mean you are working hard. If you could accomplish the same amount of ‘stuff’ in 3 hours, why do you want to work so much? Just because you think somebody is working harder than you does not mean they are working longer than you. Generally, when you can combine working hard and working smart together, you will be much more productive during your ‘working’ hours, and as a result, enjoy more free time as well. Work hard, yes, but also, work smart.
When you experience failure, the worst thing you can do is just stop. Yes it can be essential to take a day or two off from work after a large project fails, but to completely give up and stop working means you have 0% chance of success. Don’t let that happen to you. Use failure as fuel and empower yourself to work hard.
I personally catch myself in what could be considered a vicious cycle. When I see success, I continue working hard (or harder/smarter) because it becomes addicting. On the other hand, when I fail at something, I absolutely hate it. I hate losing. I am very competitive. Failure makes me thirsty for success. When you are struggling, please remember: Keep building.
Excellence Takes Time
This is actually a quote I have pinned up on my wall. It reminds me that building great things always take time. Websites, businesses, friendships, relationships, Rome, etc. So the next time you start building a campaign, website, or product, spend more time up front making sure everything goes smoothly. Nobody tries to fail, so increase your chances for success. Excellence takes time.
Lastly, I would suggest to acknowledge your failures. Doing so can help you realize what you did and why you do not want to make the same mistakes again. Some people have said my first video post was terrible. I can agree, but I know how I can make it better. At times, activating your short term memory can help you. Forget your failures in the sense that they prevent you from growing, but learn from them.
“Men’s best successes come after their disappointments.” – Henry Ward Beecher