As I have said before, I am big on goal setting. I have seen the power of goal setting first hand, and believe that when you set a goal that you are actually working to achieve, you can achieve goals you never imagined. I read this tip, set an absolutely outrageous goal (at the time), and less than one year later, I absolutely demolished my goal!
Here are some tips for successful goal setting, and a list of 6 simple goals (business and personal) that you need to set.
How to Set Effective Goals
If you do not understand how to set effective goals, you will never be able to achieve them. The reason is simple: There is such a thing as a bad goal. There are at least three distinct principles required to make your goals effective.
1. Make Them Achievable
What good is a goal if you never know you have achieved it?
- Bad: I want to be financially stable – This is a bad goal because there is no achievement in mind. You must declare what “financial stability” means if you want to achieve it.
- Good: I want to have no car payments, and $0 consumer (credit card) debt – This is a much better goal since there are distinct, achievable results outlined.
Not having specific, achievable outcomes for your goals is like getting in the car and driving around… just because. Most times you have a destination in mind. Remember this mindset, and you will find it much easier to set achievable goals.
2. Make Them Realistic
Don’t be afraid to stretch a little, but make sure they aren’t completely ridiculous. If you just started affiliate marketing and have yet to build a profitable campaign, you probably shouldn’t set a goal to bank $1,000,000 in the next month. However, it might not be outrageous to decide you want to make $100-500 profit it one day. Building a successful campaign and scaling it might be right around the corner!
Push yourself, but don’t push yourself down.
3. Make Them Measurable
The two main principles are:
- Time-line – Make sure you have an end date in mind. Setting goals without a stopping point prevents analysis and subconsciously holds you back from achieving your desired goal.
- Specific – Being specific means: “I want to have $50,000 in the bank by January 1, 2011.” This is very specific, and can be measured by both your desired outcome and date.
Keeping effective goal setting tips in mind, here are examples that I personally set, and I recommend you set them too. I set goals in nearly every aspect of my life, and they have helped me grow my business beyond my expectations.
6 Goals You Need to Set
- Monthly revenue/profit – Daily/weekly goals are fun to set/accomplish, but depending on the nature of your business, the fluctuation may differ from day to day causing daily/weekly goals to be pointless in many cases. Personally, I set daily goals, but they are more along the lines of what I want to achieve in one day, not what I want to achieve each and every day.
- Yearly revenue/profit – This goes hand in hand with monthly goals. Setting yearly goals gives you something to work for and build on. It can be extremely exciting to set a goal that you believe is somewhat a stretch, and you notice that you achieved 150%+ of your yearly revenue goals.
- Short-term business – Where do you see your business in 1-3 years? Are you an affiliate marketer and you want to have a more diverse range of promotional methods or offers? Are you looking to diversify your income sources? This can be similar to monthly/yearly goals, but it’s more along the lines of where you want to be than what you want to be worth.
- Long-term business – Where do you see your business in 5+ years? Similar to the short-term goals, but this is obviously thinking further out. It may seem like these would be pointless, but I am personally upset that I wasn’t so big on goal setting back in 2007 when I got started. I can only imagine the goals I would have set then, and compare them to how I am actually doing.
- Short-term personal – Where do you see yourself in 1-3 years? Do you want to work from home? Do you want to lose 25 pounds? I actually break my ‘personal’ goals into separate categories. I had fitness goals, school goals, and personal goals.
- Long-term personal – Do you want a house, car, boat, plane? Do you want to be able to give 6 or 7 figures a year to charity? Only you can determine what you value, so set these goals for yourself and work to achieve them.
Life gets hectic at times. Setting goals allows you to stay on track and remember what you are working towards.
Tips
When you start thinking about your online “hobby” (what it may have been or still is) as a business, everything changes. You become more serious and realize the true potential of what you can achieve when it becomes a business that you are pouring your time and money into.
Giving yourself small rewards after achieving certain goals is a very good tool. For instance, if you achieve a monthly profit goal, take your friend(s)/family/girlfriend/wife/dog somewhere different. A nice restaurant, golfing, anything you want. This also reminds them (hopefully they are excited about your work and the success you are achieving) about the benefits as well.
Always remember why you are working so hard to achieve your goals. It is natural to get caught up in your work, especially on large projects. However, you are probably working your ass off so you can enjoy the finer things in life, and/or be able to provide finer things to the people you care about. Take time to actually enjoy your success every now and then. Don’t forget your true intentions.
Overview
While I believe in the power of goal setting, there are definitely people that think otherwise. You need to determine what will influence you to be successful.
“People with goals succeed because they know where they are going. It’s as simple as that.” – Earl Nightingale
Related posts:

{ 14 comments… read them below or add one }
Jeremy, well put. I have general goals for 1-3 years but more specific goals for 3-6 months range now.
I wonder what you’re “outrageous goal” was
That’s a great start Moon! I try to be pretty specific with my goals and how I am going to work to achieve them. It generally works well for me.
My outrageous goal was to make $1,000 profit in one day.
Thanks for stopping by!
Hey Jeremy, great post! I think most of us who want to get to a certain place in our lives neglect to set targeted goals and just expect ourselves to get there one day. I am one of them!
I always Love a post that makes me rethink where I am at and where I need to be!
Glad I am making you think Josh!
I definitely feel like I’m just going aimlessly unless I have something I’m working towards. Thanks for stopping by
I’m the same, I like to set goals too, this is why I’m probably going to make a post/page on my blog so I can go back and check the goals and hopefully people will push me to reach those goals too.
Exactly Karl. It also reminds you to update and refresh your goals frequently. Thanks for stopping by!
7th
Thanks for the useful comments Earl!
So did you hit the $1000/day yet?
Yes, I hit that number just under 1 year after I set the goal!
Hi Jeremy. I calculate my fixed and variables expenses per month and I defined a daily budget to test campaign + extra money for savings and personal money per month.
It gives me a total of 4.5K$ per month. So it gives me wonderful 150$/day.
I multiply per 3 make it more “challenging”, so I have a goal of 450$/day.
Let make it at 500$/day.
Is it a good way to set a goal?
Regards,
Marty
Hey Marty,
I don’t usually do it like that, but if that makes sense to you, then definitely!
A lot of times I work backwards from a yearly income number (which is very hard to do when working on a variable income) or I just pick a number that sounds good ($1k, $5k, $10k) per day.
Hope that helps!
Actually I’m doing that 150$/day with PPV. Next step is “regular” 250$/day…500$..etc
I am about to test on FB. I’m quite familiar with cause I had my first success (25K in 2 months) with gaming international (FR).
But now, I’m more in dating. I would say that I am more confident to test outside us.
What would be your best advice before i start my campaigns?
Regards
Research the markets and prepare to spend some money testing various strategies.
Good luck!