SEO Case Study – Intro (Part 1)

I have been working on setting up a completely transparent SEO case study in true follow-along fashion.

For the study, I plan to tell you everything about the site from start to finish. (Finish = when the site starts ranking well). As I’m building this site in a relatively small niche, I don’t believe it’s going to be a substantial source of income, but it could provide the basis to ranking smaller niche sites which can be beneficial if you have an interest outside of weight loss or making money online.

Anyways, I’m not sure how many parts the study will have, but this intro will serve as a starting point and show you how I chose the niche and a few other details about how I got started.

SEO Case Study

First of all, I wanted to find a niche with relatively low competition. For this study, I didn’t care too much about how much clicks for the keyword were worth, and part of that was due to my initial monetization strategy (which has since gone out the window).

After reading how Pat finds profitable niches, I decided to do some similar brainstorming. I came up with a small list of fears, problems, and interests of mine. The topics I spent the most time with were technology and exercise related.

Eventually, I decided that a product-oriented niche would be fun to build, and potentially easy to rank for.

Most of my research was done using Market Samurai. If you have been reading my blog for awhile, you know I don’t endorse many products/companies. Needless to say, I love this product.

In fact, the site ranking first for the keyword right now, is another small niche site with less than 50 pages indexed and less than 25 backlinks (showing in Market Samurai).

Picking a Domain

In my short SEO experience, I have found that domains that contain the keyword you wish to rank for are much easier to rank for. All of the exact match domains were taken, but I decided a hyphen in the domain wouldn’t hurt.

My Initial Content Strategy

Ranking for long-tails is significantly easier than gunning for the broad keywords, so I wanted to try to capture some of that traffic as well. On top of that, my original monetization strategy was going to be using Amazon, but with the new tax laws, I had to change my strategy.

Here’s my plan:

  • Have a page for each and every product model
  • Write some general posts about tips/tricks/information

Pretty basic overall, but we’ll see how it goes.

Monetization Plans

With Amazon out the window, I may use eBay Partner Network and see how that goes.

Link Building Strategy

My primary backlink strategy will be article distribution and blog comments. I will cover this in more detail later in the series.

Anything Else?

Depending on the traffic volume, I may build a list as well.

Great Things Coming Soon

I will work on finishing content up for my niche site and then start doing some link building for it. Expect an update in 2 weeks or so.


PeerFly Affiliate Manager April 18, 2011 at 5:03 pm

Sounds like it’ll be an interesting case study. I will be looking forward to the update! :)

Jeremy April 18, 2011 at 11:30 pm

Thanks Luke, I’m hoping it will be!

dchuk April 19, 2011 at 12:02 pm

Hey, I’m building something that will launch very soon that will blow away Market Samurai. Hit me up if you’re interested in chatting about it.

Jeremy April 19, 2011 at 12:55 pm

Sounds good, I’ll message you soon. Thanks!

PPC Ian April 25, 2011 at 3:04 pm

Awesome stuff, Jeremy! I’m a huge fan of niche sites and spend most of my free time building niche sites! :-) can’t wait to follow your case study.

Jeremy April 26, 2011 at 12:37 am

Thanks Ian!

I actually have a few questions for you. Be expecting an email from me soon!

Peter Buzzrain May 1, 2011 at 10:33 am

You know, with those keywords instead of using Ebay Partner Network, I would create a Niche Price Comparison website using Price Tapestry, the affiliate price comparison script (check it at pricetapestry.com). I would do that and then integrate that website with a blog!

I’m actually selling my Price Tapestry account. If your interested send me an email.

Good work, Jeremy!

Jeremy May 1, 2011 at 2:43 pm

Where do you pull the affiliate feeds from in that case?

Need to find prices for phones somewhere, and allow affiliate links, right?

Peter Buzzrain May 1, 2011 at 4:38 pm

Most big affiliate networks such as CJ, Zanox, Tradedoubler and others provide data feeds. Actually, there’s a way to integrate Price Tapestry it with EPN as well.

These are usually CSV or XML files, generated and updated daily, that have the name of the product, the price, a picture and your custom affiliate link to the store.

Jeremy May 1, 2011 at 9:40 pm

Hmmm interesting. That may be something to look into, but I think for this project just inputting links would suffice.