SEO Case Study – Initial Results (Part 4)

Being the first formal case study on my blog, I have been watching it like a hawk. While the results are not staggering by any means, I have learned a handful of tips and tricks first-hand, and to me, using the knowledge in the correct way can be a key to success in the future.

Just because somebody says they got XYZ results from doing ABC to their campaign, does not mean they have the secret. While the strategy I used is a carbon copy of the “how to SEO a niche site” strategy, I was able to learn from it anyways.

Initial SEO Case Study Results

Less than 4 months ago, I started this case study with the intention of ranking my new niche site well. I explained about how I would measure success and how I planned to achieve success with my niche site. After completing most of the initial strategy, I have seen consistent (knocks on wood) page 1 rankings for my primary keyword.

Here is a visual representation of what I have done with my niche site to this point:

As you can see, I have not created a Facebook or Twitter account for my site and I have also done 0 blog commenting (weird, huh?). On top of that, I have really only done 50% of the articles that were initial intended, as I have been having some issues with approvals lately. Still, I have been on page 1 for a couple weeks now for my main keyword.

Lessons Learned and Myths Busted

Although this site is in its infancy, I have learned at least a few lessons during this process and I hope you can take something from it as well.

  1. Don’t believe everything you read – I have read a lot of articles and topics about whether or not to use a hyphen in a domain. For the purposes of building a niche site, I see absolutely nothing wrong with it. In fact, when you have a longer keyword, hyphens help to break it up. You can also get some pretty decent domains if you expand your search to include hyphens.
  2. People are really lazy – The purpose of my site is to list the price of the phones, but instead of searching around through the archives of phones, people contact me asking for me to tell them the price.
  3. Page 1 does not mean traffic – Although I am hovering right now and have not solidified my rank, the traffic numbers are still relatively low.
  4. Doing a niche site the right way takes time/money – Depending on the niche you are in and how you decide to build the site, it can take a considerable amount of time to just keep the content fresh on your site. If you are looking for a set it and forget it solution, make sure you spend more time researching a niche that does not change frequently.

I will continue to look at my rankings for various keywords as well as continue building the SEO juice for my site, and hopefully I will have more lessons and tricks for you!

Have you built a niche site yet? Let me know how it’s going and what you have noticed to work well in the comments!


Dino Vedo August 4, 2011 at 11:17 am

Glad your back again with your niche study!! Been wondering where it has all went :p

Jeremy August 4, 2011 at 6:06 pm

Thanks Dino! Been working on a few other things and don’t want to have an update with no results or real content! Glad you are following it, how have you been?

Rob August 5, 2011 at 10:36 am

Interesting case study. I’m curious about what kind of traffic levels you were expecting? Did you base your traffic estimates on the broad or exact match for your keyword?

Also could you possibly elaborate on what you did with your ‘mini/2.0′ site? Did you just create another smaller website based around the same keyword and add a few posts?

Also if you view your website from affbuzz the submit button under your comment box is covered by the affbuzz toolbar and you can’t click it, or at least I couldn’t anyway!

Jeremy August 6, 2011 at 1:08 pm

Hey Rob, thanks for the comment.

I used Market Samurai exact results to determine my estimated traffic, but that was given #1 rank. I still have some work to do to get that, obviously.

I took the most basic approach possible – my 2.0 sites are literally 1 article with a link to my money site.

Thanks for the tip on the toolbar issue, I appreciate it.

Do you do any SEO work?

Sucker October 9, 2011 at 7:26 pm

“People are really lazy.”

You can say that again! I like to bury my contact forms below links to FAQ pages and warnings about how you won’t get a response if your question could have been answered via the search box. But of course, I still get those emails like you mentioned!!

Also, cool case study! It’s always fun to see real stuff happening and follow along.

Jeremy October 9, 2011 at 10:45 pm

Thanks for the comment, glad you like the study! I actually have some interesting findings with this, but need to give it a little more time to materialize and gather more data.