SEO Case Study – Backlinking Strategy (Part 3)

After using a similar strategy with a few other sites and noticing positive results, I decided that a simple backlinking strategy can be very effective when building up a niche-based site.

When discussing potential SEO strategies with a number of people, I pieced together a number of aspects that I thought would be beneficial to ranking well. I have also incorporated ideas found on other sites that discuss SEO strategies. I feel this modified strategy provides a great base for the initial (and usually long-term) SEO strategy for niche sites.

Niche Site Backlinking Strategy

If you have done any research about backlink strategies, chances are you have heard of a link wheel or link pyramid. I like to think of the strategy as a pyramid, because the goal is to build the strongest asset on the bottom, but to allow ‘juice’ to flow from the top down.

To make it easy, here is a picture of the strategy I plan to use for the case study.

The image is relatively self-explanatory, but I will elaborate.

The point is to keep the content great on the Money Site, and build everything around the solid foundation.

Properties To Use For Mini/2.0 Sites

The initial sites to be used will be:

  • WordPress
  • Blogger
  • Tumblr
  • Squidoo

There are definitely others that can be used, but that’s where I have started in the past, and they seem to provide a solid foundation to work from.

Sites To Use For Articles

While I was originally planning to use tons of article directories (and people still have mixed feelings about the benefits of using article directories at all), I have decided to stick to just one:

  • EzineArticles

Some believe the more the better, but I like to stick to the big guns to start and work from there if additional properties/articles are needed.

How To Do Blog Commenting

I plan to do SOME manual work, but ScrapeBox is the best tool I have found to perform blog commenting on anything other than a manual level. The goal is to start slow and build up as properties age and grow.

Forum Profiles

This is a strategy that I usually avoid from the start and only implement if I feel the site needs more juice of any kind. I have purchased blasts from WickedFire users in the past and I was also subscribed to DripFeedBlasts for some time. Unfortunately, I never did a formal study of either, but I believe both are beneficial if used properly.

Social Bookmarking, Facebook, and Twitter

Buying a small package of social bookmarks is usually a great start to SEOing any site, as well as creating a Facebook page and Twitter profile. Anything helps, and these also provide a solid foundation.


Although most of what is listed here can be outsourced or automated, it is definitely possible to effectively build backlinks without spending a dime if you are on a tight budget. Aside from the forum profiles, spending a solid week or two getting content done for your properties and articles should be enough if you crank through it. Then, it’s just a matter of finding blogs to comment on (although this can be an extremely time-consuming task).

My goal with this post was to explain that you do not have to develop an extravagant strategy to get your site ranking well, especially if you do the initial research and find a niche that is not overly competitive.

I’m in the process of having the interview polished up and ready to go, and it will be a GREAT resource to use alongside this case study.

As always, if you have any questions please leave comments and let’s get a discussion going.


JamestheJust June 16, 2011 at 3:06 pm

Nice to see you join the other side of the fence, lol! I read your blog on PPC and I’m never let down with your quality case studies and insights. Definitely much appreciate the time you take, and the quality of your input.

Your plan is simple, should work fine and deserves a lot more pageviews in my opinion…I did want to add that leveraging services like:


…all free – are a great way to get some easy links to your secondary and tertiary tiers, too. Easy indexing, some traffic, and links. Just food for thought. I usually pay someone on Fiverr to set up the accounts for me and go from there, but it works for some easy links.

It’ll be interesting to see your finds – I use article marketing on steroids, write great initial articles on top dog sites (4-5), rewrite the articles as I go and then spin them and re-submit through submission services and Article Marketing Robot.

Even after Google’s Panda scare, it works like nobody’s business…

Lastly – I was thinking you could include RSS feeds and aggregators to all your sites, the different tiers, too – again mainly for indexing but it makes a difference.

Jeremy June 16, 2011 at 7:11 pm


Thanks a ton for the insight and I’m glad you appreciate my content.

Also, thank you for taking the time to analyze my strategy and provide input on it, much appreciated!

PPC Ian June 17, 2011 at 12:03 pm

Jeremy, great post! All strategies you mention work! Moreover, they are all long term, sustainable strategies. Lots of hard work, but the payoff is there and the revenue that does come in has very high margins compared to PPC.

Jeremy June 27, 2011 at 9:49 pm

Exactly Ian, thanks for the comment and the kind words. Nothing like income, and definitely nothing like long-term, sustainable income!

Dedi June 18, 2011 at 3:37 am

Jeremy, do the money site have outbound links to authority sites like wikipedia?
I heard those outbound links can help Google ranking, is that true?

Jeremy June 27, 2011 at 9:49 pm

I’ve heard that too and no they do not at this point. I do sometimes link to larger/authority sites, but I have not done a case study comparing the effects of doing it or not doing it.

Jeff June 28, 2011 at 8:45 am

This is definitely a good foundation for SEO. I actually know people who get 50% of their links from profile backlinks and do very well surprisingly.

They use Paul’s Backlink packets and do them manually. Then they work to get them indexed by creating an RSS feed of all the profile links, then submitting them to RSS directories using something like RSSBot.

Jeremy June 28, 2011 at 6:55 pm

Interesting strategy Jeff. I have used similar strategies on some sites, but found that approach to hold very little long-term value.