The amount of volume you can generate for your campaigns using PPV as a traffic source is stunning. However, the misconception that traffic is inexpensive is just that: a misconception. Because of that, it is very important that you have attention-grabbing pages to capture the otherwise throw-away traffic.

Using these tips will allow you to build landing pages that spark interest from your viewers and should ultimately make you more money from your campaigns. Sounds good, right? Read on.

How To Build Killer PPV Landing Pages

I have seen and built A LOT of different PPV landing pages. However, I can only imagine how many different types/styles I have not seen, so the key here is to continue being different. I have noticed, among other things, that 5 distinct principles have helped me turn campaigns from losing money to making a healthy profit. Using some of these tips, I have had landing pages with click-through-rates as high as 30%.

1. Split Testing

The oldest and quite possibly somewhat annoying tip is also the most important. If you think to yourself “I wonder if making XXX change to my page will improve it”, the answer is always “test it!” Most people are afraid to lose money, but there is really no way to make it in this business unless you are very lucky and find the right combination from the start. Other than that, look at your losses as ‘investments’ and realize you are building a business and not just tossing your money away.

If you make strategic changes to your campaigns and track everything, you should be making intelligent changes and moving towards a profitable campaign.

Important Split Testing Tip: Maintain a control – What I recommend is to create 2-3 completely DIFFERENT pages to get a feel for which type will work best with your audience. After that, make changes based on the best-performer, but make strategic changes. For example, use the same layout and keep everything the same but the headline. When you reach statistical significance, you can determine which page is better, and then create additional tests.

2. Mock The Offer Page

This is another very old tip that I have been using since I started Internet marketing. Mocking the offer page creates trust and authority. What I tend to do is screenshot the landing page, remove the text/images/logos (some PPV networks don’t like you using the logo to gain user trust), and create my own copy. For most campaigns, I usually create 2-3 variations that look similar to the offer page. Depending on the campaign and the audience, I switch the initial tests around now and then.

Winning Example: If the offer has a handful of steps the user must take to finish, create a “starting step” for them. One of the most common ways is the “Click Here to See if You Are Eligible for The Offer!” On the next page, you congratulate them for being eligible (based on zip code, state, age, gender, etc.) and they feel more important as well (step 5).

3. Shock The User

This tactic works very well on most advertising platforms. With PPV though, your time to engage the user is limited, so it is vital you catch their attention.

Great Ways To Shock Your Audience

• Images – Think about what advertising has made you go “WOW!” and replicate that for your campaign. Be creative and original.
• Copy – What makes you want to click-through to get more information? Use fear if you have to; it is a great motivator.
• Color – You have seen sites/ads that use SUPER bright colors, and it catches your attention, right? Try it.
• Sound – Pretty annoying when you were listening to music full blast, forget to turn your speakers down, and you open a page to hear “CONGRATULATIONS YOU WON!” It is definitely shocking though.

FinchSells.com wrote a great post about this tactic where you can read more about this step specifically. He also provides some useful examples.

4. Animation

In my experience, using animation is either hit or miss. First decide whether or not you want to animate, and then you need to figure out a few things:

• What to animate – Do you want the headline blinking? Do you want a small “CLICK HERE” or something animated?
• How much to animate – Do you want the entire page animated? Do you want specific elements animated?
• How to animate – Do you want your animation to be blinking on/off? Do you want the colors changing?

Again, you could test everything at once (if you have the volume and budget) or you can take it slow and make strategic changes based on previous test results.

All I can say is, do not overlook this method. It really does help.

5. Exclusivity

Making people feel important is a HUGE selling factor. You can create artificial exclusivity in a variety of ways.

• Countdown – You only have 20 seconds to answer the question or you will miss out!
• Geo-Targeting – Congratulations! [City, State] residents get $2.83/month car insurance!
• Gender Targeting – Women Only: Answer For Your Chance To Win…
• Age Targeting – More difficult to peg with PPV, but still useful.
• Interests – Farmville Fans: Exclusive Offer Inside!

I have said before that you should not over-do any of these targeting features, but there is definitely a “sweet spot” for them. If you can make the user feel like they are special because of the offer, more power to you. Don’t make it sound robotic and you should be fine.

Coming Soon

I am still working on getting the interview from Harrison (EWA Network) for my newsletter, so be ready for that. Also, in the next few weeks, my interview should be published on JonathanVolk.com. I’m excited for that, and it’s actually my first interview.

Go out and enjoy some of the last few weeks of the nice weather. Have a great weekend!

“There is no substitute for hard work.” – Thomas Edison