The strategies you are about to learn come from my own experiences as well as discussion with my affiliate managers, network owners, and affiliates alike. My mindset has shifted more times than I can count, but these strategies are universal.
There are so many different ways and things you can do to make money, and these 3 tips will provide you the knowledge you need.
3 Strategies to Make More Money
These ideas have been adopted after trying nearly every business strategy possible as an Internet Marketer. I hope they are as helpful to you as they were to me when I first discovered them.
1. Pay Bumps
This is not always as easy as it sounds, but is one of easiest ways to increase your ROI when working through an affiliate network. Here are a few things you should keep in mind:
- Build a relationship with your manager
- Be willing to test traffic at the street payout
- Prove you can run volume
On some of my highest volume campaigns, I started testing the offer at the street payout which was fine. I was profitable for awhile but the margin started slimming. I asked for a bump including retro (bump my previous leads for the entirety of the campaign) and I would continue with the volume I was bringing. In some cases, that retro-bump added another $1-2/lead and if you are running hundreds/thousands of leads per day on a campaign, you can see how this can help you make more money.
2. Persistence
This strategy alone has been the sole factor in some of my most profitable campaigns. One of the first campaigns I built when I was starting years ago, I continued testing at a loss for nearly 3 weeks straight. Not only was it difficult to continue pouring money at the campaign, but as you are continuously testing different aspects of the entire campaign, you feel each new change is the right one. Make sure you remember to:
- Be stubborn, but not too stubborn
- Know your limits
- Be different
As I have said in a few of my posts, on the campaigns I have been the most stubborn, I learn the audience, the offer, and how the audience responds to the offer. I use that and build “super-ads” which turn out to be extremely profitable. For instance, after I tested at a loss for 3 weeks, I covered all of my losses in the first 2 days of profitability on the campaign and it was continuously profitable for another 3 months.
Being stubborn is great, but you MUST know when to quit. Maybe it’s that gut feeling or maybe you have dumped too much money into the campaign. Whatever it is, just make sure you know when to dump it.
After you have a lot of information about your audience and the offer, you should have a very good idea of how other people are tackling the market. Using that and your data, try something different. I did a complete flip on the language in the ads on some campaigns and they severely out-performed the existing ads that I thought were great.
3. Confidence
Everybody fails, if they say they don’t, they are lying. Having confidence in this industry is definitely one of the most important factors for your success. Do you think Ryan Eagle touches a campaign and it turns to gold? (Bad question, he actually does) – You don’t hear him whining or complaining, it’s all about being confident, or as many call him, cocky.
Actually, putting all 3 of these strategies together is what helped me have one of the best months of my Internet marketing career! Here’s what happened:
- I started a campaign because an affiliate manager suggested I run it. I saw some profit but it didn’t go that great.
- Facebook did some disapproving of ads and I was demoralized. I stopped for a few weeks as profit was diminishing before the dis-approvals anyways.
- My manager suggested I give it another go because he didn’t think the market was tapped yet, so I built up a handful of new campaigns.
- This time, I came back with a vengeance. I knew so much more about how to run it and what angles to take, and I built it strong.
- I showed volume on the campaign and was consistently running 500+ leads/day.
- I got retro pay bumped an additional $2/lead and continued building.
I find when I am lacking confidence about a campaign or I am bored (not as persistent), it is VERY hard to build something that I believe in and truly think will be profitable for me. However, just because I am confident does not guarantee success either. Putting confidence with persistence though, makes for a mean recipe for success.
Have a great weekend!
Related posts:
- 5 Ways to Engage Your Customers and Help You Make More Money
- If It Doesn’t Make Dollars, It Doesn’t Make Sense
{ 16 comments… read them below or add one }
Good stuff, Jeremy. I’ve been away from your blog for awhile, but as I consider testing my hand at PPC again, I’m reading over some of your older posts. I really enjoy reading about others who are having success. Keep up the good work, bud.
Thanks Eric, I’m glad you are getting some motivation and learning something!
Great stuff. That is impressive to continue something for 3 weeks at an early stage of your affiliate marketing career. I know I could never say that a few years ago.
Browie, I hear you. Sometimes even now I get antsy and have a hard time waiting that long to see promise (if any) from a campaign. Thanks for the comment!
Jeremy,
“This time, I came back with a vengeance. I knew so much more about how to run it and what angles to take, and I built it strong.” You said it. When we think we’ve failed, it’s always best to look at the situation again and go through everything very carefully.
Had you not made that campaign successful (12k, wow), I wonder if you would’ve continued on your current path
Exactly Moon! It is always interesting to look back on past experiences with a new knowledge. It’s great that re-build when you have a new arsenal of tools and ideas.
great post Jeremy…you seem to be getting better and better at this
Personally, I think confidence is one of the MUST-HAVE traits as a business owner, any business…without it you can’t really put your “soul” into whatever your creating, learned that on my own skin
Bergs, exactly. Lacking confidence has caused the flop of a few different businesses/ideas I have tried. I agree with your statement entirely, great comment.
spot on Jeremy. It is never easy to make money online as it is getting more competitive. But with some persistence and hard work, we will surely get there
Thanks for your comment Addy, I appreciate it.
Hi Jeremy,
Great points. Pay bumps are a great way to capitalize the relationship with affiliate manager. When he/she recommends a campaign, instead of just blindly following his/her every which way advice, I would do my due diligence to know how much to spend a day. If the analysis seems ok, to spend say $300 a day on that campaign. Then I would go with it, tweak it till its atleast 50% ROI and get the pay bump to make it 100% or more ROI. Thus confidence with your campaign and pay bump can do wonders not to forget staying persistent :p
Esh
Exactly Esh, thanks for the comment!
Yo Jeremy, what wordpress theme do you use?
Corporate with some modifications I made
Persistence is huge for me too! It’s rare that one of my PPC campaigns is profitable upon launch. It usually takes a few weeks to turn profitable. Then, it takes a few months to really scale to full potential. It’s all about the long term!
Exactly Ian, thanks for the comment!