Comments on: How to Structure a Keyword Targeted Campaign on Facebook

By: Jeremy

Jeremy — Tue, 19 Apr 2011 14:33:46 +0000

Potentially, but in some cases you may find that to be completely untrue.

It’s a matter of testing things and seeing what works.

In fact, I have split ads by state before, and noticed certain states convert 5-10% better keeping the ads entirely the same. That is how you build a winning campaign!

By: Dianne

Dianne — Tue, 19 Apr 2011 11:11:34 +0000

Thanks for the answer. My challenge has been to write ads around the targeting and sometimes it can just get a little bit too far fetched. On top of that you have to treat carefully to be relevant enough to get the ads approved.

So, what you’re suggesting is that its more about “segmenting” a demographic based on their interests?

Is the idea that guys who like WWE (for instance) might be interested in a certain type of girl/dating service/ad copy?

By: Jeremy

Jeremy — Tue, 19 Apr 2011 04:37:46 +0000

Hi Dianne,

You don’t necessarily have to directly call out the targeting metrics in your ad, sometimes you can simply use them to see how a specific demographic responds to a ‘type’ of ad.

On the other hand, you can easily implement keywords into dating ads.

For instance, if you are targeting people who like “cats” or “dogs” – Try using pictures of people with pets or headlines like: “Real Men Love Cats” or “Love Cuddling and Dogs?”

I’m not sure if that answers your question, but that is similar to how I have been successful with dating ads when directly calling out the targeting.

Good luck!

By: Dianne

Dianne — Mon, 18 Apr 2011 22:36:41 +0000

People talk a lot about keyword targeting for dating ads. I’m finding it hard to bring that together. Sure I can understand the logic and the creativity in the examples above because its all very related but for a dating ad it seems like there is a disconnect?

The key is to call out the targeting in your ad, right? How would this apply to a dating ad for example?

By: Jeremy

Jeremy — Wed, 30 Jun 2010 16:43:24 +0000

I agree man. Sometimes the suggestions are broad, but that should get some ideas flowing, that’s what I’m trying to do.

By: jtGraphic: James Thompson

jtGraphic: James Thompson — Wed, 30 Jun 2010 11:50:52 +0000

It’s kind of fresh to see some real suggestions for people. I don’t rock the sports niche, but I do ok in dating and gaming. I hear ya on the interests -> money. Rock it.

By: Jeremy

Jeremy — Wed, 23 Jun 2010 13:43:45 +0000

I’m glad this will help you Gary, good luck!

By: Jeremy

Jeremy — Wed, 23 Jun 2010 13:42:38 +0000

Cool Moritz, best of luck!

By: Gary David | Make Money with PLR Contents

Gary David | Make Money with PLR Contents — Wed, 23 Jun 2010 11:09:00 +0000

Thanks for sharing this. I’m planning to set up a Facebook ads, this can really help me.

Thanks for the tips.

Gary

By: Moritz

Moritz — Wed, 23 Jun 2010 08:43:59 +0000

I haven’t started a campaign on Facebook yet, but will definitely do so in a few weeks. Btw, thanks for your ever good advices …