I’ve been testing a variety of campaigns on a number of traffic sources lately and decided it would be a good idea to start publishing some of my results. As I explained before, I am a firm believer that case studies work very well as a learning tool, whether you perform the study or just ... Continue reading >>
I thought it would be interesting to develop a case study comparing the type of picture to the click-through-rate of a given ad. This study ran for a few days and I ended up spending just under $100 gathering the data. I’m working on a handful of other case studies to publish from Facebook, PPV, ... Continue reading >>
I have been receiving a lot of feedback about putting together some Plenty of Fish case studies, so here you go! If you are struggling with POF, don’t worry. It’s not an easy beast to tackle and I didn’t make money on the first campaigns I built. As with any traffic source, it takes time, ... Continue reading >>
Email marketing is a very unique way to drive traffic. I have been testing a number of theories lately, and one of them is the way to capture subscribers. If you do not have a high-traffic website to use, the quickest way to drive traffic to a potential email list would be paid traffic such ... Continue reading >>
When I started doing Internet marketing, I was scared of promoting dating or other low-paying offers because I didn’t think I could make them profitable. However, realizing that the conversion rates can be drastically higher on a smaller paying offer means that it might not be as hard to get profitable as you think. I ... Continue reading >>
When building a campaign, there are so many different aspects to remember. Lately, I have decided to pay extra attention to some of the ‘smaller’ issues when building campaigns on various traffic sources, and my conclusions have been very successful. Most recently, I looked at the difference between light vs. dark images especially on Facebook ... Continue reading >>
Do you go about your ad creation blindly? Honestly, I used to just make groups of ads, disregarding a control variable and causing myself to not only lose money, but leave plenty of money on the table as well. I have recently spent A LOT of time and money investigating different variables that may influence ... Continue reading >>
