Comments on: Light vs. Dark – Building Profitable Facebook and MySpace Ads

By: Jeremy

Jeremy — Thu, 03 Jun 2010 18:24:14 +0000

Good idea d3so. I wasn’t very impressed with the study overall, but not every study is going to be conclusive.

Thanks for your idea and comment!

By: d3so

d3so — Thu, 03 Jun 2010 17:07:02 +0000

It seems that the results varied throughout the study.
You should try doing this during holidays and see if it makes a difference.

By: Jeremy

Jeremy — Wed, 02 Jun 2010 19:40:47 +0000

Thanks BizKiller, no problem. I hope you were able to take something away from the post.

By: BizKiller

BizKiller — Wed, 02 Jun 2010 19:20:48 +0000

Nice Job! Thanks!

By: Jeremy

Jeremy — Wed, 02 Jun 2010 12:28:48 +0000

I had different sized demographics for each of the campaigns. Some of them were actually keyword targeted which were more narrow than even 18-25 males. I will take your suggestion though and do a more controlled study and see how that affects the numbers! Thanks for the comment.

By: ImagesAndWords

ImagesAndWords — Wed, 02 Jun 2010 12:02:51 +0000

Thanks for taking the time to do the test and posting results. However, I believe the reason you didn’t see too much difference between the two is because you chose a broad demographic.

The effect of contrast and colors can largely affect CTR for certain narrow demographics (and niche) though. Try a similar split test for a group like males aged 18-25, promoting law enforcement edu offers for instance. I bet you would then see a more drastic difference between the two CTRs.

By: Jeremy

Jeremy — Wed, 02 Jun 2010 02:39:51 +0000

Good idea Mark. One of the ways I tested was to add a very thick, black border around the image that was already pretty dark.

If I develop a case study for the sole purpose of revealing it, I’ll tell all! Thanks for your input.

By: CTRtard

CTRtard — Wed, 02 Jun 2010 01:29:55 +0000

Interesting info! I have to test out Myspace.

You mentioned the lighter colored images were more appealing. I realize this is probably a live campaign, but in the future it would be killer if you could think of a way to share how the banners looked without giving away the farm.

By: Jeremy

Jeremy — Tue, 01 Jun 2010 20:32:59 +0000

Thanks Moon. I thought the exact same thing. And you’re right, there are a lot of factors that play into it – maybe the lighter images were more appealing regardless of the contrast.

Thanks for your comment!

By: Moon Hussain

Moon Hussain — Tue, 01 Jun 2010 19:16:39 +0000

Jeremy, kudos to you for thinking outside of the box with light vs. dark. In one way, I would’ve assumed that dark would do better simply because of the contrast, but there are just too many factors that go into this.

Looking forward to more of your stuff.