I have been receiving a lot of feedback about putting together some Plenty of Fish case studies, so here you go! If you are struggling with POF, don’t worry. It’s not an easy beast to tackle and I didn’t make money on the first campaigns I built. As with any traffic source, it takes time, and more importantly, money.

With my help, you will be able to start building profitable campaigns on POF and start making some serious money there.

Also, this is your last chance to sign up to my newsletter before the EXCLUSIVE Ryan Eagle interview is launched. Wait no more!

Building Profitable POF Campaigns

In my experience, I have done really well building campaigns that contain a number of factors. I suggest you test different aspects when building your ads. If you haven’t yet, check out my post about making profitable dating ads. That is a VERY good starting point when working with POF/FB and should put you in the right mindset.

Broad Targeting

While many claim broad targeting does not work well, I beg to differ. Some of my most successful campaigns have been, and still are, targeted rather broad. Here is a screenshot of one of my campaigns that was doing VERY well for me.

I have found the key to success using this method lies heavily on the picture you choose. Also, you need to be creative with the title, and inputting user attributes (as I did) definitely helps the CTR of your ads. The key is to cycle through pictures frequently and keep it fresh. Too often I see 3 identical ads next to each other, and whether that is one person trying to get volume, or a bunch of not-so-creative marketers trying to make a buck, that is not how you build a profitable campaign.

I wrote about why to not copy Facebook campaigns, and I think this should be for POF as well.

Semi-Broad Targeting

The more attributes you target, the lower the demographic size. However, if you are targeting well, you should be able to achieve a higher CTR and lower cost. Put that together, scale it, and you have yourself a decent set of campaigns.

Again, think about the amount of competition. Just like with very broad campaigns, I would highly suggest cycling through different pictures/copy on your ads if you want to build campaigns that last longer than a week.

Extremely Tight Targeting

Drilling down further should lower costs even more, increase CTR, and more importantly increase margins. The key to this strategy is to have MANY different campaigns that are very tightly targeted. Also, you can use niche dating offers using this strategy as they work very well.

Again, make sure you have a lot of these running and recycle the images OFTEN. Since the demographic size is so tight, they will usually dry up in 4-7 days. Keep it fresh. Also, think about the number of possibilities of how you could laser target campaigns. It really is endless, and there is A LOT of money sitting on the table right now.

I have personally made money using each of these methods, but it’s a matter of finding the right mix of offer, targeting, and of course image/copy.

Another method to use would be building landing pages per FTC-Hater’s suggestion at WickedFire. This method takes more time and money to set-up properly, but I’ve had offers converting at 40% using that strategy. It works.

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Final Thoughts

Dating is a solid niche to get into, and you can test a lot of different offers relatively quickly and inexpensively. There is also really no limit to where you can get traffic from, so test a variety of avenues and really watch the money pour in!

Also, keep your eyes open for the EXCLUSIVE Ryan Eagle interview next week. If all goes as planned, it will be sent out in my newsletter.

Other than that, have a great weekend!