Regardless of what you are doing in your business or personal life, finding ways to be more productive and get more done with the time you do have is always helpful.
After all, there are only 24 hours in the day, and I wouldn’t personally recommend cutting out from the 5-8 hours of sleep you should be getting – at least not on a regular basis.
So, I’m going to give you a little tip that I learned that I think will drastically improve the amount and the quality of work you do.
It’s all about commitment.
Now, there are some semantics involved here, so try not to take it so literally.
The main difference between trying and doing is the end result which is caused by action.
If you tell yourself, “I’m going to try to work on that project today” you are leaving yourself an out because you are not completely committing. This way, if you end up spending too much time doing useless stuff and don’t get around to working on the projects you wanted to, you have a mental ‘out’.
On the other hand, telling yourself “I’m going to actually do work on that project today” you hold yourself accountable for that action.
Now, this doesn’t mean that replacing try with do is going to guarantee you will finish projects, as you still have to be at least somewhat motivated in the first place, but incorporate this mindset and see how much more work you actually get done.
Hold yourself accountable and stick to your commitment, even if that commitment is just spending an hour surfing your favorite sites doing “research” for dating ads.
Practical Examples of ‘Doing’
Having the mindset is one thing, but being able to directly relate to Internet marketing is something completely different.
How exactly does this mindset relate to Internet marketing?
1. Start building – This is mainly an issue when marketers are starting, but it has happened to me after taking breaks and I’m sure it has happened to other marketers as well. The feeling of “wtf do I do now, I feel like I haven’t worked on XYZ in forever and with these new changes, I’m lost” is definitely not foreign. Part of the problem is that there are nearly limitless places where you can buy traffic from, it’s impossible to master every single one, especially as a one-person operation.
The solution? Start doing something.
2. Fear of failure – While this ‘plague’ typically affects beginners, worrying about whether or not a certain campaign/image/headline/niche/whatever will work causes what I like to call “campaign paralysis.” However, if you properly manage your budgets and can mitigate your losses (if any), the worst thing that happens by taking action on something uncertain is an investment into your knowledge-bank and some understanding of what to do in the future.
Look at your ‘failed’ campaigns as more of an investment of your time and money than a ‘waste’ – unless of course you literally throw money at a problem and hope to fix it.
3. Split testing – Another HUGE mistake by beginner and veteran marketers alike. While having a 50% ROI doing some volume is nice, there is almost always room for growth. The primary reasons people fail to split test, and again, I have been guilty of this too, is complacency of the current revenue/profit levels, or the “if it isn’t broken, don’t fix it” mindset.
Either way, split testing almost always results in a higher bottom line, and I like how that sounds.
Try to start holding yourself accountable and planning to ‘do’ stuff rather than ‘try’ it and see how it affects how much work you do and your work quality.