On a number of traffic sources, and with a variety of niches, amateur pictures perform better than professional ones. However, sometimes it just easier to find professional-looking pictures. I have recently been using this easy trick to make some of my more professional pictures look a little more amateur.
Blur your images!
Take a look at a few examples:
I think a few reasons explain why these images perform better:
- Less ‘crisp’ = less professional – Professional photography is very high resolution and very clear and crisp. Using images that appear to be amateur can help you relate better with your audience in certain markets.
- Makes people wonder – In the blurred picture in the upper left, it’s hard to see their facial features. For dating, this can be a goldmine as people are clicking to see more or see what the people ‘actually’ look like.
- Can drive focus to a specific part of the picture – In the picture in the upper right, I blurred the background but did not blur the couple. This brings focus to the couple in the image. Try this on other types of images to draw interest to a specific part!
Remember, amateur images don’t perform better in EVERY niche. Two niches I know for sure this works well on: Dating and mobile.
Go make some money!